This chart shows the results of a recent product giveaway, intended to boost our Facebook, Instagram, and email subscribers. We used a variety of methods to acquire traffic. The three spikes represent email blasts sent through advertisers, and the smaller activity spread out through the bottom half of the chart represents a Facebook advertising campaign. Overall, this acquired us over 9,000 new email subscribers, 5,000 Facebook followers, and 1,800 Instagram followers. All in all, we spent approximately 40 cents per customer.
In this gear review website, I break down a combo cooler – camera bag for The Picture Professional. This article is the best representation of my best style of writing, witty & frank with a touch of sarcasm.
During my time with SkyWatcher USA, I was responsible for writing all copy for the newly re-designed website, http://www.skywatcherusa.com. This particular page was from our latest product, The Star Adventurer Mini.
For this article, I was hired to interview Bill Cramer of Wonderful Machine for the Picture Professional Magazine.
SkyWatcher USA chose to run an ad featuring the Esprit 150mm Triplet Refractor, targeted at the high-end astrophotography market. I provided the copy for the ad, as well as the product photography.
This is an ad I wrote for SkyWatcher USA featured in Astronomy Magazine in August 2016. This one is fairly straight forward, featuring one of our apochromatic doublet refractors, aimed at the entry level enthusiast market.