SOCIAL MEDIA GROWTH, Q1 2017

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This chart shows the results of a recent product giveaway, intended to boost our Facebook, Instagram, and email subscribers. We used a variety of methods to acquire traffic. The three spikes represent email blasts sent through advertisers, and the smaller activity spread out through the bottom half of the chart represents a Facebook advertising campaign. Overall, this acquired us over 9,000 new email subscribers, 5,000 Facebook followers, and 1,800 Instagram followers. All in all, we spent approximately 40 cents per customer.