Celestron Email Blast, Summer 2017

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LANDSCAPE PHOTOGRAPHY MAGAZINE, APRIL 2017

This article was written as a feature in Landscape Photography Magazine as part of a sponsored content campaign. I provided both words and photography for this feature, discussing tips and tricks you can use to improve your nightscape photography.

SOCIAL MEDIA GROWTH, Q1 2017

Social Media Growth.png

This chart shows the results of a recent product giveaway, intended to boost our Facebook, Instagram, and email subscribers. We used a variety of methods to acquire traffic. The three spikes represent email blasts sent through advertisers, and the smaller activity spread out through the bottom half of the chart represents a Facebook advertising campaign. Overall, this acquired us over 9,000 new email subscribers, 5,000 Facebook followers, and 1,800 Instagram followers. All in all, we spent approximately 40 cents per customer.